Always One Step Ahead

Agency. PUBLICIS HONG KONG

Client. AXA

AXA's Critical Illness insurance plan is designed for those who always look ahead, offering protection even at the early stages of illness.  

In this campaign, the ‘One Step Ahead’ action symbolizes how you can safeguard your dreams and ensure that, no matter what comes your way, you're prepared to face it with strength and resilience. Just like Grace, our protagonist in the story, you too can stay ahead, embracing life with confidence and security.