My Life @M.CRAFTSMAN

I have always had a lot of passion for advertising, guiding and compelling me to strive for excellence in my field. After 15 years in a few world-class advertising agencies, I encountered M.Craftsman, an innovative UK based mobile accessory brand designing cutting edge accessories catered towards diligent smartphone users across the world. 

Prior to joining the company, I was an avid customer of M.Craftsman. Impressed by its brand ethos, I decided to embark on a new journey with this company.

Through my time in M.Craftsman, I have been fortunate to collaborate with a team of forward-thinking professionals who share an ambitious vision of growth and innovation. 

The transition from being a creative to an enterpreneur has provided me with fresh perspectives and a broader platform to apply my diverse skills and experiences in marketing and leadership. In the future, I will continue to leverage my skills to expand M.Craftsman into the international market and establish a brand that resonates with its customers.

One of the achievement this year is that i have successfully bring M.Craftsman to Amazon.com. As a global brand, other than landed in UK, Hungary, Japan, Thailand and Malaysia etc., moving the M.Craftsman brand to Amazon is a big step to enlarge the consumer based and audience in the North America. 

 

Campaigns I Create

Change Is The Only Constant

A campaign for Yoggle Pro crossbody phone strap

Dive Right In

The best of both camera strap and phone strap to show it through a parachute

Click And Go

Carry your phone as simply as click and go

Shine On And Fly

A simple style chain that drapes elegantly. Dedicated craftsmanship as a crossbody chain to hang your phone with radiance.

Change As You Wish

Long strap for crossbody or short one for hanging on your wrist.

Campaigns I Create

Charge & Carry In Style

Charry is the perfect blend of style and functionality,
designed to wear your phone effortlessly and playfully while providing a reliable charging solution whenever needed.

Click & Go with Your Power

This Campaign shooting in France, Rennes, showing how the stylish girls going around the beautiful area wearing the power. 

Bringing M.Craftsman Globally

Tokyo Gift Show

Japan Market

Taiwan Market

Thai Market

Amazon US

As a global brand, we have landed in Amazon US with our full collection.

E-commerce Stores I Handle

Zalora

Pinkoi

Wolf & Badger

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