Love Generation

Agency. Publicis

Client. Standard Chartered Bank 

A parent’s love for their children is always boundless and unwavering, even if it often comes with a touch of strictness. Yet, when those same parents become grandparents, their love transforms into pure indulgence, showering their grandchildren with the tenderness and joy they might not have always expressed to their own children. 

Though the expression of love may differ across generations, the depth of that love remains steadfast and true. This is beautifully reflected in the insurance product provided by Standard Chartered Bank in collaboration with Prudential Hong Kong, embodying a legacy of love passed on to the next generation.