Cross The Line
Agency. PUBLICIS HONG KONG
Client. AXA
The 2 Campaigns when AXA first launch in Hong Kong.
>>Name change campaign to show Hong Kong peoples' life in "peace" and "prosperity" enhance the Chinese name of AXA 安盛。
>>People cross the line to the side where AXA redefining the standard of insurance
Hong Kong Disneyland
Make A Splash
Splash into the summer season with Hong Kong Disneyland’s first-ever “Pixar Water Play Street Party!”
Treasure Your Tradition
Christmas is a magical time of year that brings people closer together. At Hong Kong Disneyland, it’s the perfect setting for every guest to experience a truly traditional Christmas.
Magic In The Air
A magical journey of the overseas guest to come to Hong Kong Disneyland-- from the moment they step into the aeroplane all the way to the park it's full of magic.
Banking & Finance
Wealth, Growing Stage by Stage
We follow Tony Leung—not just as a star, but as a fellow traveler on the journey of life. Like all of us, Tony experiences different life stages.
Love Generation
Though the expression of love may differ across generations, the depth of that love remains steadfast and true-- reflected in the insurance product provided by Standard Chartered Bank embodying a legacy of love passed on to the next generation.
Smart Shopping
Global Citizen
Magic
Detect Your Needs
P&G Greater China
Stronger To Go Longer
A 3- Steps HAIR Choreography to illustrate how stronger & longer hair can do beautiful things.
New Year Hair Fortune
24 different hairstyles that comes with 24 different fortune messages. Each one is also related to the Pantene hair benefit
Start Strong
The story of China Top KOL & fashion blogger Female Monk to start strong in the new year together with Pantene.
Oh No! Oh Yes!
Period always come in the worse moment that you want it least to come. You’ll need the best pad to turn it into a ‘Oh Yes! Moment’.
AXA Hong Kong
One Step Ahead
In this campaign, the ‘One Step Ahead’ action symbolizes how you can safeguard your dreams and ensure that, no matter what comes your way, you're prepared to face it with strength and resilience.
Cross the Line
AXA Rebranding Campaign
Chow Tai Fook Jewelery
Khmer Smile
A secret wedding as well as a path to a life of happily ever after in Cambodia.
Reflection of Siem
Our heroine enters the scene to explore all the beauty the Cambodia offer with the stunning jewelry, creating precious memories with every step she made.
The Citic Property- The Entrance
To A Different Side
Life would be different if you live in a place that brings you extraordinary facility and experience
